When working with me on a project, you'll get access not only to my skills as a designer but also my extensive knowledge base regarding social media platforms like social medias.
As part of my job as a graphic designer, I work with clients in three ways:
To develop an overall brand identity or style guide (including color palette) that will be used across all marketing collateral produced by your business or organization;
To create designs for specific pieces of collateral such as business cards or brochures; and/or
To iterate on existing designs so they better reflect the brand voice established in step 1 above.
Your brand voice is the tone, style, and language you use to communicate with your audience. It reflects your brand personality and values, and helps you stand out from your competitors. To define your brand voice, think about your mission, vision, and values, and how you want your audience to perceive you. Do you want to be friendly, professional, humorous, inspirational, or something else? Write down some adjectives that describe your brand voice, and use them as a guide for creating your social media content.
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